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dtac and Yara to Launch Digital Agriculture Solutions in Thailand

dtac CEO Sharad Mehrotra, and Yara EVP Sales & Marketing Terje Knutsen at the signing ceremony.

dtac and Yara in Thailand are joining efforts to bring together agricultural knowledge and digital connectivity to deliver unparalleled access to agriculture information and resources to empower smallholder farming communities. This is an exciting first step for both organisations, to leverage their strengths and leading industry positions in Thailand to offer a unique value proposition to millions of smallholder farmers.

The agriculture sector in Thailand is at a pivotal point in its digital transformation with the Thailand 4.0 strategy driving this shift through strategic and enabling government policies that support the advancement of farms with modern technologies, precision agriculture tools, and data-driven smart farming solutions. The collaboration between dtac and Yara has the potential to accelerate agriculture development into the new digital age through a combination of Yara’s global crop nutrition and digital farming capabilities with dtac’s leading digital connectivity technologies to make a real impact on smallholder farmers productivity and livelihoods.

“Telecommunications is a key enabler for innovation in a digital economy, with the emergence of new connectivity technologies such as 5G, IoT and AI, we see massive opportunities to drive transformation across major industry sectors. Agriculture as a key pillar of the Thai economy is particularly close to our hearts, we have over the past 10 years empowered farmers with mobile technology and digital services through our Smart Farmer program. We see a lot of synergies in our strategic collaboration with Yara as it speaks to our commitment and vision as a company – to connect you with what matters most and to empower societies. Together, we look forward to delivering sustainable impact within the agriculture sector,” said Sharad Mehrotra, dtac CEO.

“Yara’s history in Thailand spans over almost five decades of supporting agricultural development through sharing of knowledge and delivering quality products and solutions. In Yara we work directly with farmers and our agronomists meet more than 60,000 farmers every year. We believe that digital technologies can expand our reach and deepen the engagement with each individual farmer. Therefore we are excited about the strategic collaboration with dtac. Together we can contribute to empower smallholder societies through digital solutions, bringing agronomic solutions and knowledge of balanced crop nutrition which help increase productivity, profitability and sustainability for farmers in Thailand,” said Terje Knutsen, EVP Sales & Marketing at Yara.

By working together, dtac and Yara believe that they can contribute towards the future of farming in Thailand, contributing to a growing ecosystem of knowledge and solutions that drive productivity improvements and unlock economic opportunities for farmers.