The Norwegian Seafood Council (NSC) has joined forces with Siam Makro to launch the Norwegian Saba campaign for the first time in Thailand.
The Norwegian Seafood Council (NSC), a premium member of the Thai-Norwegian Chamber of Commerce, joins hands with Siam Makro Public Company Limited to launch the “Feel the Authentic Taste of Norwegian Saba at Makro” campaign in 146 Makro branches nationwide. Moreover, during 3 – 30 June 2022, this is the first marketing campaign of Norwegian Saba held in Thailand with the purpose of promoting the Norwegian Saba and the trademark of Seafood from Norway. Consumers will receive a gift with a Norwegian Saba pattern, including one cloth bag, two aprons, and five multipurpose cloths worth up to 1,100 baht when purchasing participating Norwegian Saba products from 1,300 baht or more, only at Makro. In addition, Norwegian Saba is a common fish caught in the cold clear waters of Norway. It is one of the best seafood superfoods as it is rich in omega-3s, antioxidants, and protein which support metabolism and health.
Dr Asbjørn Warvik Rørtveit, Southeast Asia Regional Director of the Norwegian Seafood Council (NSC) said: “Norwegian seafood has a reputation for its quality, taste, food safety, and popularity in the Thai market. Through our continuous marketing campaigns through the Seafood from Norway trademark, Thai consumers have become familiar with and able to indicate that Norway is the source of seafood, such as salmon and fjord trout. Even though the Norwegian Saba is a relatively unknown product, restaurant operators or food businesses should keep an eye on it, as more than 80% of Norwegian Saba imported into Thailand is consumed domestically, mainly at Japanese restaurants with popular dishes like grilled Saba. Thus, educating consumers about the origins of Norwegian Saba will help create business opportunities and increase channels for Thai marketing growth. Norwegian Saba is considered a superfood that is juicy, delicious, and high in nutrients. Between January and April 2022, Thailand imported 4,400 tons of Norwegian Saba (58% increase compared to the same period last year), which is worth up to 290 million baht (95% increase compared to the same period last year) and is the highest volume of growth in the Southeast Asian market. This year, the Norwegian Seafood Council (NSC) has launched a campaign to promote Norwegian Saba for the first time in Thailand in partnership with Thailand’s leading wholesale business, Siam Makro Public Company Limited. We believe that the ‘Feel the Authentic Taste of Norwegian Saba at Makro’ campaign will help drive the growth of local businesses and a greater selection of high-quality seafood at Makro, along with raising the awareness of the origin of Norwegian Saba among Thai consumers.”
Mrs Siriporn Dejsingh, Deputy Chief Executive Officer of the Corporate Communications Department, Siam Makro Public Company Limited, said: “At Makro, we provide a wide range of products to meet the needs of restaurant operators and consumers. With the post-pandemic market recovery, we are seeing higher demands among restaurant operators for affordable yet high-quality food products. These local businesses are looking for imported products that help enhance their business image and make them compete in the market effectively, which Norwegian Saba meets these requirements. Our ongoing partnership with the Norwegian Seafood Council (NSC) builds the trust of our customers, which ensures that the seafood products they purchase from Makro have international quality. The ‘Feel the Authentic Taste of Norwegian Saba at Makro’ campaign is the first Norwegian Saba promotion held in Thailand at 146 Makro branches nationwide. Also, the MakroClick platform and the Makro application are other convenient options for our customers to order reliable seafood products, which are delivered directly to their homes or restaurants.”
The “Feel the Authentic Taste of Norwegian Saba at Makro” campaign starts from 3 – 30 June 2022. For more details about MakroClick, please visit www.makroclick.com.