Plastic Offset Program by Starboard
Plastic Offset Program by Starboard
Starboard, one of our Premium Members, developed the Plastic Offset Program to reduce the amount of waste in the natural environment through cleanups.
Rewinding to late 2017, when teams at the Starboard Test Centre in Thailand were heading out into the ocean but before entering the water they would collect handfuls of plastic waste. The teams would get so frustrated that during each of their sessions, they would come across this waste that was contaminating the seawater and shorelines and impacting biodiversity.
After a while, the waste collections grew before water sessions and the visibility of the waste was getting worse and worse. The founder of Starboard wanted to do more to help. Then he developed the idea, of an internal tax placed upon plastic usage within Starboard, that in return can be used to fund plastic waste cleanups. Starboard then assigned a dollar value to each material based on its lifespan, recycled/bio content, and its ability to harm the environment, then multiplied this by how much is used in products. Fast forward to today, Starboard uses its profits and pays collectors to remove plastic from the beaches in Thailand and Myanmar.
The Plastic Offset Program was created by Starboard and aims to reduce the amount of waste which stays within the natural environment through cleanups. Starboard’s collection teams intersect beaches after storms during the monsoon, to collect as much waste as possible to limit the impact on nature. Additionally, the program aims to reduce the amount of waste being incinerated to generate energy and consistently works on ways to increase the amount of waste recycled into new products each year.
Starboard is guilty of contributing to the success of the plastic industry. However, the company aims to become part of the solution by reducing its reliance on virgin plastic materials and collecting plastic waste for each board.
When you purchase a board, you are helping Starboard pick up more trash through their Plastic Offset Program. For each board produced they have picked up 1.1 kg of beach/ocean plastic trash. In the last couple of years, this was the estimated amount of plastic trash entering the ocean, per person, per year. This year, they are upping the collection number to the new estimated number of 1.4 kg, following the world trend of exponentially increasing ocean plastics.
The ICUN estimates at least 8 million tonnes of plastic reach the oceans each year. As water lovers, this is something Starboard experiences during every session they have on the water and they see this problem increasing at an alarming rate. The problem is here and the company has to act now.
The POP program encourages them to rethink and reinvent how they use plastic and further reduce plastic consumption. Eliminating plastics from production, or switching to less harmful varieties and recycled sources (and thus with lower offset prices) incentivised re-engineering and reduction of plastic consumption habits.
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