2025: Record Growth for Norwegian Seafood
NSC hits the mark with Salmon Campaign in Thailand
The Norwegian Seafood Council (NSC), our premium member, is proud to report that Norwegian seafood exports posted strong growth in Thailand and across Southeast Asia in 2025, led by salmon and trout.
Norwegian seafood exports posted strong growth in Thailand and across Southeast Asia in 2025, driven by rising demand for salmon and trout. Exports to Thailand increased 12% in volume to 47,000 tons, while value rose 16% to NOK 3.2 billion compared to 2024.
Salmon and trout remained the key growth engines, jumping 36% in volume to 36,700 tons and reaching NOK 3.1 billion in value. Thailand’s preference for premium products was evident, with 91% of salmonid imports delivered fresh. Mackerel exports, however, fell 28% in volume to 8,200 tons, though higher prices pushed export value up 6% to NOK 310 million following reduced Atlantic mackerel quotas.
Across Southeast Asia, total Norwegian seafood export value climbed 13% to NOK 10.7 billion, with volume up 1% to 174,000 tons. Salmon was the region’s top species by value at NOK 5.71 billion, followed by mackerel and trout. Salmonid exports surged 31% in volume but only 10% in value due to lower prices that helped boost consumption.
The results underscore Southeast Asia—particularly Thailand—as a critical and expanding market for Norwegian seafood.
About Norwegian Seafood Council
The Norwegian Seafood Council works with the Norwegian fisheries and aquaculture industries to develop markets for Norwegian seafood through local market intelligence, market development and reputational risk management. The Seafood Council is headquartered in Tromsø, Norway and maintains local offices in thirteen of Norway’s most important international markets. The Southeast Asia office is located in Bangkok and covers Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. The Norwegian seafood industry finances the activities of the Norwegian Seafood Council via a tariff on all Norwegian seafood exports. The Norwegian Seafood Council is a public company owned by the Ministry of Trade, Industry and Fisheries.
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