Seafood from Norway Festival 2025 marks its first immersive pop-up experience in Thailand celebrating 120 years of Thai-Norway diplomatic relations

Bangkok, 4 September 2025 – Seafood from Norway Festival 2025 opened doors to its first and largest immersive pop-up experience in Thailand, presenting a unique journey into the world of Norwegian seafood from the cold, clear waters of Norway. With the design to engage the senses and create meaningful connections between Seafood from Norway and Thai consumers, the event highlighted stories of natural conditions, people, and shared future, along with interactive zones, exclusive tasting experiences, and partners’ booths, to celebrate 120 years of Thai-Norway diplomatic relations. The festival will be held between 4-7 September 2025, from 10.00-22.00 hrs, at Em Market, Emsphere, in Bangkok.

Ms. Åshild Nakken, Southeast Asia Regional Director, the Norwegian Seafood Council (NSC), said, “Seafood from Norway’s journey in Thailand has been a fascinating one, from introducing our country-of-origin to promoting the use of Norwegian seafood in Thai cuisine. This year, we make it even more special by bringing the icy cold ‘Norway’ to Thai consumers. We are proud to be the seafood nation that boasts perfect living conditions for fish – high quality seafoods that can be enjoyed globally. This festival aims to promote education on sustainable aquaculture through the use of advanced technology and dedicated craftsmanship to ensure the abundance of our ocean’s ecosystems for generations to come. At the same time, we want to connect with Thai people through interactive activities so everyone can enjoy and have fun learning about Seafood from Norway.”  

Five experiential zones at Seafood from Norway Festival 2025 for visitors to explore are: Zone 1 – Thai-Norway diplomatic relation timeline dated back to the reign of King Rama V; Zone 2 – History of Seafood from Norway with a miniature replica of fish pen; Zone 3 – Seafood species with unique characteristics of Norwegian Salmon, Fjord Trout, and Norwegian Saba, and a mock-up laboratory showcasing innovation and technological advances in aquaculture; Zone 4 – VR game area; and Zone 5 – Dining with Aurora, the highlight of the festival. Visitors can also enjoy Norwegian seafoods at a tasting booth by Chef Jib – Chapornpat Dapachutisan, premium products from Seafood from Norway’s partners in a Norwegian-inspired setting, a DIY painting workshop by Jotun, photo area, and souvenir redemption booth with a gachapon machine. The launch event was honoured by the presence of H.E. Mrs. Astrid Emilie Helle, Ambassador of Norway to Thailand and Cambodia, and joined by Yaya – Urassaya Sperbund, Seafood from Norway’s Thailand presenter.

Yaya – Urassaya Sperbund, Seafood from Norway’s Thailand presenter, shared, “I am so excited that with Seafood from Norway Festival 2025, everyone will get a glimpse of Norway right in the heart of Bangkok. Norway has breathtaking natural conditions and committed people who respect the nature and strive to work responsibly to deliver quality seafoods to all of us, these values are strongly built within the Norwegian culture and what make Norwegian seafoods special.”  

In the first half of 2025, Thailand has imported more than 16,000 tons of Salmon and Fjord Trout from Norway, an increase of 43% in volume and 12% in value. Norway is the world’s largest seafood exporter, delivering high quality seafoods to 150 markets globally, equivalent to 38 million meals per day. For more information about Seafood from Norway, please visit Instagram Seafood from Norway Thailand or website. 

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About The Norwegian Seafood Council

The Norwegian Seafood Council (NSC) is a public company owned by the Ministry of Trade, Industry and Fisheries. NSC works together with the Norwegian fisheries and aquaculture industry to develop markets for Norwegian seafood, representing the country’s seafood exporters and the seafood industry. The trademark ‘Seafood from Norway’ is a symbol of origin for Norwegian seafood caught or raised in the cold clear waters of Norway.

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