NSC Joins Thailand’s Premium Salmon Supply Chain Launch

NSC joins MOWI ASA and CP AXTRA Launch Thailand’s First Fully Integrated Premium Salmon Supply Chain

Norwegian Seafood Council, our premium member, was joined by Ms. Åshild Nakken, Director for Southeast Asia, together with H.E. Mrs. Astrid Emilie Helle, Norwegian Ambassador to Thailand, at the launch of Thailand’s first fully integrated premium salmon supply chain by MOWI ASA and CP AXTRA.

Bangkok, 29 January 2026 – The Norwegian Seafood Council (NSC) shared with us the news that MOWI ASA, the world’s largest producer of premium salmon, led by Mr. Charlie Wu, Managing Director for Asia-Pacific (first from left), has formed a strategic partnership with CP AXTRA, a leading wholesale and retail business in Asia operating under the Makro and Lotus’s brands, led by Mr. Dhanin Chearavanont, Chief Executive Officer of the Wholesale Business Group (fourth from left). The two companies have launched Thailand’s first fully integrated premium salmon supply chain, delivering world-class seafood directly from the cold and clean waters of Norway to Thai consumers.

Norway’s cold climate and long coastline provide ideal conditions for farming premium salmon with a fresh taste and firm texture. Combined with CP AXTRA’s global logistics technology, the supply chain enables real-time product tracking, efficient operations, and delivery within one day.

Salmon products under the Aro Gold x MOWI brand include both Ready-to-Cook and Ready-to-Eat options. These products meet the needs of professional chefs, food business operators, and general consumers. They are available nationwide at Makro stores and through the Makro PRO online platform.

People in the photo (from left to right):

• Mr. Charlie Wu, Managing Director, Asia-Pacific, MOWI ASA
• Ms. Åshild Nakken, Director for Southeast Asia, Norwegian Seafood Council (NSC)
• H.E. Mrs. Astrid Emilie Helle, Norwegian Ambassador to Thailand
• Mr. Dhanin Chearavanont, Chief Executive Officer, Wholesale Business Group, CP AXTRA

About the Norwegian Seafood Council (NSC)
The Norwegian Seafood Council (NSC) is a public company under the Ministry of Trade, Industry and Fisheries of Norway. The Council works with Norway’s fishing and aquaculture industries to develop and expand export markets for Norwegian seafood. It represents seafood exporters and the seafood industry of Norway. The “Seafood from Norway” mark indicates that the seafood comes from the cold and clean waters of Norway.

About CP AXTRA
CP AXTRA Public Company Limited, a subsidiary of CP Group, is a leading wholesale and retail business in Asia, operating under the Makro and Lotus’s brands. The company is headquartered in Thailand and operates in 10 countries. CP AXTRA is committed to improving quality of life, health, happiness, and well-being. With more than 30 years of experience, the company serves both B2B and B2C customers through innovation, technology, and strong management. Today, CP AXTRA operates over 2,700 branches across Thailand and Asia, supported by well-known online platforms.

About Mowi ASA
Mowi ASA is a leading global seafood company and the world’s largest producer of Atlantic salmon. In 2025, Mowi produced approximately 545,000 tonnes of salmon from farms in seven countries: Norway, Scotland, Ireland, the Faroe Islands, Iceland, Canada, and Chile. Mowi operates a fully integrated seafood value chain, delivering high-quality salmon and seafood products under the “MOWI” brand worldwide. The company has been ranked by the Coller FAIRR Index as the world’s most sustainable animal protein producer. Mowi is listed on the Oslo Stock Exchange and is headquartered in Bergen, Norway. The company employs more than 11,800 people across 26 countries. In 2024, Mowi reported total revenue of EUR 5.6 billion.

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