Central Food Retail Partners FairPrice Group for Golden Chef

First time in Thailand! TOPS, under Central Retail, partners with FairPrice Group to bring Singapore’s signature flavors to Thai kitchens, officially launching Golden Chef, an authentic Singaporean ingredients. Exclusively available at TOPS

Central Food Retail, one of our corporate member, has partnered with FairPrice Group to launch Golden Chef in Thailand for the first time, introducing authentic Singaporean cooking ingredients to consumers in Thailand.

Mr. Brian Hill, Head of International Business and Partnership of Central Food Retail under Central Retail, said, “TOPS is committed to delivering the ‘Every Day DISCOVERY’ experience, allowing customers to discover extraordinary shopping experiences in their everyday lives at TOPS. By partnering with FairPrice Group, the largest retail operator in Singapore, we deliver authentic Singaporean flavors to Thai consumers by carefully selecting products that cater to urban lifestyles seeking quality and convenience. The importation of Golden Chef, a brand that has long been the No.1 favorite among Singaporean consumers, helps open a new shopping experience for Thai consumers to enjoy the true ‘Taste of Singapore’ without the need to travel abroad.”

Amid urban lifestyles that seek both convenience and good taste every day, TOPS invites consumers to discover an authentic Singaporean culinary experience through the selection of quality ingredients from Golden Chef, a brand that serves as a “personal chef” at home and reflects the charm of Singaporean cuisine, which blends cultural diversity with meticulous cooking craftsmanship. This helps make Singapore-style cooking easy, enjoyable, and more accessible, covering everything from special-occasion meals to everyday dining, with highlighted products spanning both ready-made pastes and sauces, including:

• Just open the pouch and enjoy authentic Singaporean flavors, with ready-made pastes that make cooking easy and delicious every day, delivering true Singaporean taste. Led by Golden Chef Singapore Chilli Crab Paste, a signature sauce that brings restaurant-style Singaporean flavors into the home kitchen, featuring rich sauce texture, aromatic spices, and a perfectly balanced sweet-and-spicy taste. Simply tear open the pouch, add the meat or seafood on hand, and simmer until well combined, ready to serve in just a few steps. Everyday ingredients are instantly transformed into a meal that feels special, meeting the needs of urban consumers who seek convenience without compromising taste in every meal. Golden Chef Singapore Laksa Paste is an authentic laksa sauce, fragrant with coconut milk and spices, making Singapore-style laksa noodles or noodle dishes easy and enjoyable at home. Golden Chef Singapore Chicken Curry Paste features aromatic spices with well-balanced richness; simply simmer with meat of choice to create an easy and satisfying dish. Golden Chef Hainanese Chicken Rice Paste is an authentic all-in-one seasoning that allows fragrant rice and tender chicken to be prepared in a single pot without additional seasoning. Golden Chef Singapore Satay Beehoon Paste is a rich satay sauce fragrant with peanuts and spices, ideal for noodle-based dishes. Golden Chef Mee Rebus Paste is a traditional sauce with balanced sweet-savory flavor and nutty spice aroma, easy to mix with noodles for a complete one-dish meal. Golden Chef Singapore Rendang Paste is a richly spiced paste fragrant with spices, allowing special dishes to be prepared by simmering with meat without the need to prepare spice pastes from scratch.
• Complete every meal with flavors you can trust. With the right sauces and pastes, everyday cooking is no longer complicated, with quality sauces from Golden Chef, curated with authentic recipes and ready for home kitchens. Highlights include Premium Oyster Sauce – Perfect for Stir-Frying, a rich and aromatic oyster sauce that enhances ingredients with professional-level flavor; Light Soy Sauce – Balanced & Versatile, a mild soy sauce with balanced saltiness suitable for seasoning, stir-frying, marinating, or dipping; and Dark Soy Sauce – Rich Color, Deep Flavor, which enhances color and rich aroma whether used for stir-frying, braising, or marinating that helps to elevate ordinary dishes, making them look even more appetising.

At the same time, to welcome the Chinese New Year festival, Chef Gumphol Tareetian from TOPS EATERY was invited to collaborate in creating and crafting exclusive special menus for the Chinese New Year celebration using Golden Chef products, through conveying both auspicious symbolism and authentic Singaporean flavors, the ready-to-use Singapore Chilli Crab Paste serves as the heart of highlight dishes. The first is Singapore-style crispy shrimp and crab, a celebratory dish that represents abundance, featuring generous pieces of shrimp and crab wrapped in delicate Vietnamese rice paper and fried to a golden crisp, then served with rich, aromatic Singapore chilli crab sauce that enhances the dish with bold, layered flavors. The second is an auspicious Chinese New Year dish, longevity noodles with Singapore chilli crab sauce, symbolising long life and prosperity. The dish brings together auspicious ingredients such as shrimp, crab, shiitake mushrooms, ginkgo nuts, and assorted vegetables, all tossed in the authentic Singapore chilli crab sauce, which harmoniously binds the flavors together and elevates the Chinese New Year menu to be deeply flavorful and rich in meaning in every bite.

Apart from the two special menus created by the chef using Golden Chef products, during this Chinese New Year festival, Golden Chef also serves as a kitchen essential to elevate auspicious offering dishes and Chinese New Year celebration meals with family members, enhancing prosperity and making every dish more special. This is achieved through authentic Singaporean sauces and seasonings, including Golden Chef Singapore Chilli Crab Paste, which adds bold flavor to celebratory chili crab dishes; Golden Chef Abalone Sauce, a key helper for braised dishes, auspicious vegetables, or longevity noodles requiring balanced flavor; and Golden Chef 100% Pure Sesame Oil, which adds fragrance and a luxurious touch to every dish with just a finishing drizzle, making Chinese New Year cooking easy, authentically delicious, and meaningful in every family celebration.

In addition to the Golden Chef brand, FairPrice Group also offers products under the FairPrice brand that have previously been imported and sold in Thailand at TOPS, and continues to curate and expand the assortment to elevate Thai consumers’ experience in accessing both flavors and lifestyles from Singapore in a comprehensive way. These are presented across three main “Must-Buy” product categories: authentic cooking pastes & Sauces, which are essential for making Asian cooking easy; breakfast items such as FairPrice Kaya enjoyed with Cream Crackers, delivering a truly authentic Singaporean taste experience; and snacks, such as Potato Chips with distinctive flavors, reflecting FairPrice’s commitment to deliver quality and the Everyday Value philosophy trusted by Singaporean consumers to the Thai market.

Special! Enjoy an exciting promotion when purchasing FairPrice and Golden Chef products with a minimum spend of Baht 229 per receipt, receive a FREE Cooler Bag valued at Baht 159 per 1 piece (limited to 1,600 pieces), from today through 31 March 2026, at TOPS and TOPS FOOD HALL at participating branches, including TOPS ONLINE.

Discover the “Taste of Asia” and experience authentic Singaporean flavors with Golden Chef and FairPrice products, available now exclusively at TOPS and TOPS FOOD HALL at participating branches, including TOPS ONLINE. For more information and promotions, please visit www.TOPS.co.th, Facebook TOPS Thailand, or LINE @TOPSThailand.

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