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Introducing Jotun’s Most Beautiful Paint: MAJESTIC PURE COLOR

21 Feb 2025

Introducing Jotun’s Most Beautiful Paint: MAJESTIC PURE COLOR

Jotun, our premium member, launched a breakthrough innovation for premium interior paint on 7th February 2025 – Majestic Pure Color at Emglass, Emsphere. It is a true breakthrough in elegance and style. The premium interior paint offers a rich, super matt finish that will enhance home interiors with its timeless elegance and lasting allure.

MAJESTIC PURE COLOR

Majestic Pure Color was developed with the ambition of setting a new industry standard for premium interior paints, boasting the lowest gloss levels available in the market. It is a testament to sophistication and refinement. It stands apart from semi-gloss paints with its superior anti-reflective properties, offering a smooth, velvety texture that enriches the ambiance of any space.

Engineered for excellence, Majestic Pure Color is unlike traditional matt paints with its remarkable durability and enhanced washability. Super matt surfaces remain impeccable, preserving the integrity and beauty of your interior spaces for years to come.

The 3 days exhibition at Emglass, Emsphere showcased Majestic Pure Color – most beautiful super matt paint with Jotun’s 2025 Global Colour Collection – Nuances providing an inspiring and immersive experience for homeowners, architects, and interior designers. The exhibition demonstrated the features that made Majestic Pure Color the most beautiful paint.

Unique Color Experience: Delivering the promise of colours that last, rich, sumptuous hues that are consistent and true. It is meticulously formulated with the absence of reflective particles, allowing the paint’s true colour to shine through resulting in a more uniform and intense colour experience. Walls look vibrant and luxurious, imbuing any interior space with just the right touch of elegance. The premium, super matt finish ensures bold colours look elegant and cosy, while muted shades appear soft and tranquil. With an extensive selection of over 10,000 colours, homeowners can confidently choose their perfect shade, assured that the colours of their interior walls will retain their vibrancy for years to come.
Most Durable Matt: Experience durability and strength in colour with Majestic Pure Color. It easily takes on the challenges of daily life – effectively resisting scuffs, scratches, and abrasions. So, homeowners can expect their walls to stay beautiful for years to come, even in areas with high foot traffic, thereby minimising the need for frequent touch-ups or repainting. Quite simply, Majestic Pure Color is the most beautiful and most durable matt paint available in the market.
Anti-Reflection: Majestic Pure Color offers an exquisite finish that’s clear and perfectly undistorted from every viewpoint. The Super Matt finish is designed to provide a surface appearance with minimal gloss, creating a flat, non-reflective surface that enhances the appearance of walls by reducing the visibility of imperfections. This technology is particularly appreciated in interior design for its ability to blend with natural materials and provide a practical, aesthetic solution that hides surface imperfections and scratches. Architects and designers generally favour the most matte possible finish, as it offers a sophisticated look that complements various design elements. The development of Super Matt finish involved careful formulation to achieve the desired matt effect while ensuring durability and washability, creating a serene ambiance for all interior spaces
Easily Washable: Experience a new level of ease with Majestic Pure Color. This is a paint that’s been designed to stand up to everyday stains and dirt, keeping your interiors spotless. The advanced washability features of Majestic Pure Color means walls can withstand cleaning and scrubbing without losing its finish or colour vibrancy. As effortlessly maintainable as any sheen wall paint, Majestic Pure Color allows for dirt and marks to be easily wiped clean, preserving the walls’ immaculate appearance.

Nuances: Global Colour Card 2025

30 Colours. Infinite Possibilities.

Jotun’s NUANCES Colour Card showcases a collection of 30 colours in six families – blues, greys, peaches, yellows, beiges and greens – each featuring four nuances of varying intensity and one accent colour. It serves as both a resource and an inspiration, guiding people towards the perfect nuances for the atmosphere they want to create.

The Global Colour Card draws on the proven principles of colour theory to provide inspiring, practical guidance on how to use layering, monochrome, and variations in intensity to create depth and impact. The card is illustrated with beautiful interiors photography that brings the 30 colours to life in the home and features a specially commissioned large-scale artwork by French-born artist Agathe Berjaut, featuring several of the shades in Jotun’s 2025 palette.