Noromega launched Next-Gen Astaxanthin in SEA to elevate Beauty from Within Solutions
Noromega launched Next-Gen Astaxanthin in Southeast Asia to elevate Beauty from Within Solutions
Noromega, our premium member, proudly announced the Southeast Asia debut of its flagship Superior-A Astaxanthin capsule product at Vitafoods Asia in 2024 and was open to partners to discover collaboration opportunities to explore Southeast Asia’s booming skin health market.
Rapidly Increasing Beauty from within Market Demand
With over 87% of APAC women over 30 facing hyperpigmentation and nearly half of Chinese adults battling sensitive skin, the region is facing a growing skin health crisis while air pollution, UV, and stress might deepen the damage. As traditional skincare falls short on key concerns for beauty-conscious Southeast Asian consumers navigating urban lifestyles and tropical climates, demand among Southeast Asia surges for clinically backed antioxidants — for science-driven, high-efficacy skincare solution proven to soothe inflammation and boost repair.
New Standard in Visible Skincare
Noromega pioneers Nordic beauty astaxanthin in APAC as the first Nordic brand to advocate and promote the concept and products of beauty from within, leveraging world-leading Arctic resource and R&D to redefine results-driven beauty with a clinically proven, high-bioavailability formula. Backed by a scientific antioxidant product and third-party human trials, it offers a breakthrough solution for consumers demanding real, visible skin improvement, Noromega’s astaxanthin capsule was awarded the ‘Health and Beauty’ annual Gold Medal beauty function capsule, with excellent ingredients, high activity, strong efficacy in 2020.
Co-Create the Next Skincare Breakthrough
Noromega sees its move into ASEAN countries as a strategic step across Asia. The launch will be accompanied by education-driven marketing, selective distributor partnerships, and professional outreach. Visit Noromega at Vitafoods Asia 2025, in Bangkok, Booth P01 Hall 7 on 17–20 September, to discover in-depth collaboration opportunities about future skincare trend.
About Noromega
Noromega, a premium dietary nutritional supplement brand hailing from Norway, meticulously sources raw materials from pristine, pollution-free regions within the Arctic Circle. All products are rigorously manufactured in their original form in Norway, fully compliant with stringent European standards. The brand is dedicated to delivering efficient, convenient, secure, and customised nutritional solutions. It wholeheartedly nurtures every family, while actively disseminating the health philosophy unique to the Arctic Circle, embodying its unwavering commitment to global well-being.
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