We come across an interesting article on SEO Strategy in 2021 by Bo Pedersen, Marketing Manager at Seven Peaks Software, one of our premium members. Let’s explore the SEO Strategy in 2021 that can make businesses have a great online presence.
With many businesses joining in the hunt for the online market share, existing businesses must redefine their SEO strategies to match the new competition. Digital marketers can employ a wide range of strategies that can boost the visibility of businesses online.
What is the most important thing to remember about SEO strategy in 2021?
Even before sharing the precise strategies that can be used to boost online presence, there are important things that an online marketer must know about 2021 and SEO strategy for the year.
- Keywords will retain its importance in 2021, and marketers need to refine their keywords with a focus on keyword clusters.
- Artificial Intelligence (AI) and Machine Learning (ML) will take center stage in the coming years, 2021 included, thus the need to familiarize with these important SEO components.
- Search engines will focus more on enhanced User Experience.
- Google will be using Expert, Authority, and Trustworthiness as ranking factors.
This set presents just a hint of what to expect in 2021, which can guide online marketers on the areas that they will need to put more focus on.
SEO Trends in 2021
The impact of digital marketing was stretched in 2020, with many businesses noticing the potential of using the internet as the sole marketing platform. With more than 4.66 billion internet users, digital markets have been forced to adopt unique strategies that can sustain their presence online. In equal measure, top search engines, led by Google, have also enhanced their ranking factors to capture the needs of the growing number of internet users.
Here are the top SEO trends that digital marketers can use to tap into the growing consumer market found online:
- AI to show greater impact
- Voice Search to impact search queries
- Mobile-friendliness remain key to search rankings
- Expert, Authority, and Trustworthiness (EAT) principle will apply
- Long-form content will improve rankings
- Predictive search will improve
- SEO strategy must include video
- Image optimization to determine search rankings
- More importance on semantically-related keywords
- Local SEO will gain prominence
The importance of SEO cannot be underrated. If the trends in 2021 are anything to go by, then digital marketers and website owners need to develop clear SEO strategies that will help to rank their websites higher. Starting with these top ten trends for SEO in 2021 is a guarantee to a good spot in the top search engines.
If you need help with your SEO Strategy for 2021, our premium member, Seven Peaks Software can help you. They also speak Norwegian!
For further detail on each SEO Trends, please visit here.
About Seven Peaks Software
Seven Peaks Software is a technology company founded and managed by software engineers. As a software engineering first company, we take pride in providing high-quality software services for our clients and continuously working towards this goal as a leading software house and software company in Thailand. In 2014, Seven Peaks Software was first established in Bangkok, Thailand. Initially, the focus was to serve the Norwegian market, but Seven Peaks Software quickly started expanding its business in Thailand and Southeast Asia. We are an engineering-led organization with a passion for building good quality software!