Yara Cultivates Smart Thai Farmers

Yara, one of the world’s largest and most successful fertiliser manufacturers from Norway is devoting time and effort to developing proficiency in the use of technology by educating Thai farmers in a wide range of agricultural subjects.

“Today, farmers in Thailand are perceived as being poor farmers, which isn’t true,” said Mehdi Saint-Andre, managing director of Yara (Thailand) Ltd. “If you go to the East and see a durian farmer, he’s extremely profitable, extremely technology-driven and often of the younger generation.”