DTAC’s new CEO Bets on Customer Focus and Network Expansion

Sirivish Toomgu, a business correspondent at The Nation, one of Thailand’s leading English language newspapers, recently carried an interview with DTAC’s new CEO Alexandra Reich.

Total Access Communication (DTAC), a premium member of the Thai-Norwegian Chamber of Commerce, Alexandra Reich, DTAC’s new CEO at the helm, is banking on its greater customer focus, a rapid network expansion, and its cross-functional teamwork to better serve customers and grow its business.

Whether DTAC is the third- or second-largest cellular operator matters less than the company being an important player in the industry, adding that she wants to stop the trend of losses in market share by revenue, Reich told The Nation. “We want to do the best for customers. We’ve around 21 million customers, who really love DTAC and we care about them,” said Reich, 54. From being the second-largest cellular service provider in Thailand in terms of subscribers, DTAC has slipped to third place.

Read the full article below, pictures are courtesy of The Nation:

About Total Access Communication (DTAC)

Total Access Communication Public Company Limited, commonly known as dtac, is the third-largest GSM mobile phone provider in Thailand after AIS and True. dtac is owned by Telenor both directly and indirectly, and both companies share the same logo. The Company was established as a limited company in August 1989 by Bencharongkul family to provide wireless telecommunications services under a “Build-Transfer-Operate” concession granted by CAT Telecom Public Company Limited. In 2012, dtac Trinet, a subsidiary of the Company, obtained the spectrum license for mobile telecommunications in the Frequency Band 2.1 GHz from the National Broadcasting and Telecommunications Commission (NBTC) and provides service on 2.1GHz in 2013. dtac Business department has been working and supporting thousands of businesses and entrepreneurs ranging from small, medium, to corporate enterprises to simplify their mobile and communication solutions with wide breadth of connectivity solutions. This enables them to focus on driving to grow their business and less worry about connectivity issues as well as digitise their business processes to promote their productivity and competitiveness.

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